In 2003, after nearly a decade racing mountain bikes on the National and World Cup circuit, Kirt Voreis decided it was time to promote himself as more than just a downhill racer, so he came up with the name AllRide to promote all disciplines of mountain biking – Downhill, Cross Country, Dirt Jumping, Freeriding, Street, Skatepark etc...

He also felt it was time to promote his loyal sponsor's products directly to consumers through dealer shops. Knowing he could not race forever, he "rebranded" himself as an ambassador for mountain biking so he could give back to the industry that has given him such an incredible life.

Kirt believes the world would be a better place if people found a passion to fill their souls, he believes we should All Ride...

He is currently on a mission to get more people, especially the younger generations, riding bikes, so AllRide is also a company that gives people opportunities within the bike industry with the hopes they will become passionate about mountain biking and spread the love to others.

                                               AllRide soon evolved into a message:

      Find a passion and live this one life to the fullest.

     It's all about the RIDE... The RIDE that is life...